Adding matcha to a café menu can create new beverage opportunities and give customers an alternative to coffee-based drinks. However, choosing the right matcha for a café is different from choosing matcha for occasional home use.
Cafés need to consider flavor, color, consistency, cost per serving, preparation, and supply. The right matcha should work well with your recipes while making sense for your business.
Start With Your Menu
Before choosing a matcha, decide how you plan to use it.
A café may use matcha for:
• Hot matcha lattes
• Iced matcha lattes
• Matcha with strawberry
• Matcha with fruit
• Matcha smoothies
• Matcha frappes
• Matcha desserts
If most of your drinks contain milk or other strong ingredients, you may want a matcha with enough flavor and aroma to remain noticeable after mixing.
Consider Flavor
Matcha can have different flavor characteristics depending on its origin, cultivar, processing, and grade.
For café drinks, look for a flavor profile that works well with your menu. Some matcha may have more vegetal or savory notes, while others may be smoother, sweeter, or more approachable.
The best choice ultimately depends on the type of drinks you want to create and the preferences of your customers.
Look at Color
The appearance of a matcha drink can be an important part of the customer experience.
A vibrant green matcha latte can be visually appealing and works particularly well for cafés that promote drinks through social media.
However, color should not be your only consideration. A visually attractive matcha still needs to provide the flavor and consistency your café requires.
Calculate Your Cost Per Cup
One of the most important considerations for a café is cost per serving.
Suppose your recipe uses 2 grams of matcha per drink. If you purchase 1 kilogram of matcha, that represents approximately 500 servings before accounting for waste.
You can then calculate:
Cost per serving = Matcha cost ÷ Number of servings
This number can be included in your beverage costing alongside milk, sweeteners, cups, toppings, and other ingredients.
Test How Easily It Mixes
Matcha preparation can affect service speed.
Test your matcha using the process your café plans to use. Check whether it mixes smoothly and consistently with your chosen preparation method.
For high-volume cafés, a matcha that is easy to prepare can help make drink production more efficient.
Consider Your Expected Volume
Estimate how many matcha drinks you expect to sell each day or week.
For example, if your café sells 20 matcha drinks per day and each drink uses 2 grams, you would use approximately:
20 × 2 grams = 40 grams per day
At that rate, your café would use approximately 1.2 kilograms over a 30-day period.
Your actual usage will depend on recipe size, waste, promotions, and sales volume, but this calculation provides a useful starting point for purchasing.
Choose a Reliable Wholesale Supplier
Once you find a matcha that works for your menu, make sure you can obtain it consistently.
A reliable wholesale supplier should be able to support your café with suitable package sizes, competitive pricing, dependable delivery, and consistent product quality.
This becomes even more important when matcha becomes one of your best-selling menu categories.
Test Before You Commit
Before switching your entire café to a new matcha, test it with your recipes.
Compare:
• Flavor
• Color
• Aroma
• Texture
• Mixing performance
• Cost per serving
• Customer response
A small testing phase can help you make a better purchasing decision.
Find Matcha for Your Café
Choosing matcha for a café is about finding the right balance between quality, taste, appearance, cost, and consistency.
If you are sourcing matcha for a café or beverage business, explore our Wholesale Matcha Products to find options suitable for commercial use.
Cafés need to consider flavor, color, consistency, cost per serving, preparation, and supply. The right matcha should work well with your recipes while making sense for your business.
Start With Your Menu
Before choosing a matcha, decide how you plan to use it.
A café may use matcha for:
• Hot matcha lattes
• Iced matcha lattes
• Matcha with strawberry
• Matcha with fruit
• Matcha smoothies
• Matcha frappes
• Matcha desserts
If most of your drinks contain milk or other strong ingredients, you may want a matcha with enough flavor and aroma to remain noticeable after mixing.
Consider Flavor
Matcha can have different flavor characteristics depending on its origin, cultivar, processing, and grade.
For café drinks, look for a flavor profile that works well with your menu. Some matcha may have more vegetal or savory notes, while others may be smoother, sweeter, or more approachable.
The best choice ultimately depends on the type of drinks you want to create and the preferences of your customers.
Look at Color
The appearance of a matcha drink can be an important part of the customer experience.
A vibrant green matcha latte can be visually appealing and works particularly well for cafés that promote drinks through social media.
However, color should not be your only consideration. A visually attractive matcha still needs to provide the flavor and consistency your café requires.
Calculate Your Cost Per Cup
One of the most important considerations for a café is cost per serving.
Suppose your recipe uses 2 grams of matcha per drink. If you purchase 1 kilogram of matcha, that represents approximately 500 servings before accounting for waste.
You can then calculate:
Cost per serving = Matcha cost ÷ Number of servings
This number can be included in your beverage costing alongside milk, sweeteners, cups, toppings, and other ingredients.
Test How Easily It Mixes
Matcha preparation can affect service speed.
Test your matcha using the process your café plans to use. Check whether it mixes smoothly and consistently with your chosen preparation method.
For high-volume cafés, a matcha that is easy to prepare can help make drink production more efficient.
Consider Your Expected Volume
Estimate how many matcha drinks you expect to sell each day or week.
For example, if your café sells 20 matcha drinks per day and each drink uses 2 grams, you would use approximately:
20 × 2 grams = 40 grams per day
At that rate, your café would use approximately 1.2 kilograms over a 30-day period.
Your actual usage will depend on recipe size, waste, promotions, and sales volume, but this calculation provides a useful starting point for purchasing.
Choose a Reliable Wholesale Supplier
Once you find a matcha that works for your menu, make sure you can obtain it consistently.
A reliable wholesale supplier should be able to support your café with suitable package sizes, competitive pricing, dependable delivery, and consistent product quality.
This becomes even more important when matcha becomes one of your best-selling menu categories.
Test Before You Commit
Before switching your entire café to a new matcha, test it with your recipes.
Compare:
• Flavor
• Color
• Aroma
• Texture
• Mixing performance
• Cost per serving
• Customer response
A small testing phase can help you make a better purchasing decision.
Find Matcha for Your Café
Choosing matcha for a café is about finding the right balance between quality, taste, appearance, cost, and consistency.
If you are sourcing matcha for a café or beverage business, explore our Wholesale Matcha Products to find options suitable for commercial use.